Russian Firms Plot Aggressive Marketing Plans For 2003

Vladimir Kozlov - OffshoreDev.com - Russian Correspondent


MOSCOW - As the final quarter of the year approaches, Russian software firms are taking steps to raise their visibility among global IT buyers, which is vital for 2003 growth and establishing Russia as a clear emerging market.


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Novosibirsk-based Novosoft said it pays a special attention to the updating and improving of the company's Website as a tool of raising visibility and brand recognition. This year, a German and a Japanese version of Novosoft's corporate Website were launched. "We also work with international consulting companies who have significant expertise in the area of business integration and IT," said Sergei Kovalyov, director of Novosoft Inc. "Partnership with such companies is a key direction for our business development. Also, we take part in events organized on a federal and on a regional level and work on establishing contacts with foreign trade and commerce chambers, international trade association and governmental initiatives, such as "Nuclear City Initiative" by the U.S. Energy Department".

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